- build a brand
- успешно создать и продавать на рынке новую марку
Англо-русский словарь промышленной и научной лексики. 2014.
build a brand
Смотреть что такое "build a brand" в других словарях:
brand share — ➔ Share * * * brand share UK US noun [U] ► MARKETING, COMMERCE the quantity of a brand that consumers buy compared to other brands of the same product: build/increase brand share »Good packaging design can be effective in building brand share … Financial and business terms
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
brand recognition — UK US noun [U] ► MARKETING, COMMERCE the ability of consumers to recognize a brand and compare it to other brands: »Brand recognition becomes more important as the price difference between a top brand and another brand narrows.… … Financial and business terms
brand loyalty — ➔ loyalty * * * brand loyalty UK US noun [U] ► MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand: build/create/develop brand loyalty »The company should focus on delivering the best product at the cheapest… … Financial and business terms
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand (play) — Brand is a play by the Norwegian playwright Henrik Ibsen. It is a verse tragedy, written in 1865 and first performed in Stockholm on 24 March 1867. Brand was an intellectual play that caused many people to think outside the box .Brand is a priest … Wikipedia
build — [bɪld] verb built PTandPP [bɪlt] [transitive] 1. MANUFACTURING to make or put together large things such as buildings, cars, ships, roads etc: • New offices are being built on the site. • No new ships are being built at the yard now … Financial and business terms
brand association — ˈbrand associˌation noun [uncountable] the way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other: • Nike has started to build the same brand… … Financial and business terms
brand awareness — ➔ awareness * * * brand awareness UK US (also brand awareness) noun [U] ► MARKETING, COMMERCE the degree to which people are familiar with or prefer a particular brand: »The objective is to develop positive attitudes and build brand awareness… … Financial and business terms
brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… … Big dictionary of business and management
brand personality — UK US noun [C or U] ► MARKETING, COMMERCE a set of characteristics that consumers connect with a particular brand: create/build/develop a brand personality »A way of creating a brand personality is to match it closely to the personality of the… … Financial and business terms
